top of page

INDIAN MOTORCYCLE REBRAND
Branding Identity Systems Class, 2019
A rebrand of a "second tier" brand, or one that is overshadowed by the other, which in this case could be Harley-Davidson.
Through research, writing, sketching, and design exploration, I created a rebrand of Indian Motorcycle that is modernized, yet still holds all of the qualities of an American classic.

2

9

2
1/2



bottom of page