Physical Rebrand

Sculpture, 2019

I set out to take typically cheap products found in any convenience store, and create new hand-made packaging to comically convey a more expensive and high end feeling.

I took the time to analyze and write about what I thought gave each brand a new and exciting feeling, that hadn't been conveyed before. Using found containers, design and printing, a sandblaster, and hand painted lettering, each brand is shown in a new light.